Click to WhatsApp ads are a powerful tool, but a great campaign starts with great creative. Simply adding a "Send Message" button isn't enough; the ad itself must be compelling enough to make users want to start a conversation.

To inspire your next campaign, we've gathered seven real-world examples from different industries and broken down exactly why they are so effective.

1. The E-commerce Brand: Offering a Hefty Discount

• The Ad: An ad from Jio Mart shows a vibrant graphic of grocery essentials with a bold text overlay offering "60% off." The call-to-action (CTA) button invites users to shop directly via WhatsApp.
• Why It Works:
  
  • The Offer: A significant discount on essential items is a powerful motivator that immediately grabs attention.
  • The Convenience: The ad promises a hassle-free shopping experience by allowing users to order necessities without leaving their most-used app.
  • The Creative: The ad uses timely and relevant imagery, tying the promotion to a popular event (the IPL cricket season) to increase its cultural relevance.

2. The Jewelry Brand: Promoting an Exclusive Collection

• The Ad: An ad from PNG Jewellers features a stunning image of a unique piece of jewelry. The ad copy speaks of "traditional jewelry with a modern twist" and invites users to chat on WhatsApp to explore the exclusive collection.
• Why It Works:
  
  • Creates Intrigue: Instead of a generic discount, the ad focuses on exclusivity and curiosity. This works well for high-value or luxury items where brand story and uniqueness are key selling points.
  • Qualifies Leads: Users who click are not just bargain hunters; they are genuinely interested in the specific style being promoted, resulting in higher-quality conversations.
  • Personalized Experience: The WhatsApp conversation can act as a virtual consultation, where a sales associate can share more details and build rapport.

3. The Local Restaurant: Removing Friction with Free Delivery

• The Ad: A local restaurant, Cheers Resto Bar, runs a carousel ad showcasing mouth-watering images of its most popular dishes. The headline prominently features a "Free Delivery" offer for orders placed via WhatsApp.
• Why It Works:
  
  • Addresses a Pain Point: The ad directly tackles a common customer hesitation—extra delivery charges. Removing this barrier makes ordering much more appealing.
  • Visual Appeal: The use of a carousel with high-quality food photography is highly effective for restaurants, allowing them to display a variety of options.
  • Instant Gratification: The ad makes it easy to go from seeing a delicious meal to ordering it in just a few taps, capturing impulse decisions.

4. The Health & Wellness Brand: Leveraging Influencer Trust

• The Ad: A health and wellness brand runs a video ad featuring a well-known Bollywood actor, Shakti Kapoor, talking about the product's benefits. The CTA encourages users to "Chat on WhatsApp" for a free consultation.
• Why It Works:
  
  • Builds Credibility: Using a familiar and trusted influencer adds a layer of social proof and authenticity to the brand's claims.
  • Engaging Format: Video ads are typically more engaging than static images, and an influencer's testimonial can feel more personal and persuasive.
  • Value-Driven CTA: The offer of a "free consultation" provides clear value and a low-risk reason for the user to start a conversation.

5. The Real Estate Agency: Scheduling Site Visits

• The Ad: A real estate agency showcases a new property with a stunning video tour. The ad copy reads, "Interested in this 3BHK? Book your site visit directly on WhatsApp."  
• Why It Works:
  
  • Action-Oriented: The ad is focused on a single, high-intent action: scheduling a visit. This is perfect for qualifying serious buyers.
  • Efficiency: It streamlines a traditionally cumbersome process. Instead of filling out a long form and waiting for a callback, prospects can instantly connect and book a time slot.
  • Lead Qualification: The subsequent WhatsApp conversation can be automated to ask key qualifying questions about budget and timeline before a human agent ever gets involved.  

6. The Financial Services Company: Offering AI-Powered Assistance

• The Ad: A bank like Isbank runs an ad promoting its AI-powered personal assistant, "Maxi." The ad highlights common financial questions (e.g., "How do I check my loan balance?") and invites users to get instant answers by chatting with Maxi on WhatsApp.
• Why It Works:
  
  • Problem-Solving Focus: The ad addresses common customer pain points and offers an immediate, 24/7 solution.
  • Builds Trust in Technology: It introduces customers to the brand's AI capabilities in a low-stakes, helpful context, building confidence in their digital services.
  • Reduces Support Load: By directing routine queries to an automated assistant, the bank frees up its human agents for more complex issues.

7. The Education Platform: Driving Course Enrollments

• The Ad: An EdTech platform advertises a new data science course. The ad copy highlights key benefits and career outcomes, with a CTA that says, "Chat with an admissions advisor on WhatsApp to learn more."  
• Why It Works:
  
  • Personalized Guidance: Enrolling in a course is a big decision. The ad offers a direct line to a human advisor, which is more reassuring than a generic landing page.
  • Nurtures Leads: The WhatsApp conversation allows the platform to answer specific questions, address concerns, and nurture the lead toward enrollment.
  • Reduces Acquisition Cost: By engaging leads more effectively and converting them at a higher rate, education platforms can significantly reduce their Customer Acquisition Cost (CAC).