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If you are getting more DMs, comments, and story replies than your team can handle, Instagram automation can help you reply faster, capture leads, and route conversations without losing the personal touch. The key is to use tools that work with Instagram’s official APIs and stay within Meta’s messaging rules, including the 24 hour response window for user-initiated conversations and approved tags for extensions. (Facebook Developers)

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The market is crowded, so I went through the top platforms that support Instagram DM automation, reviewed features and pricing pages, and pulled together a list that makes engaging followers and customers easier.

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The 10 best Instagram automation tools

• BotSpace for usage-based pricing on engaged contacts
• Manychat for Instagram-first DM marketing
• Chatfuel for comment-to-DM and template flows
• respond.io for multi-channel routing and workflows
• Trengo for keyword rules and team inbox
• SleekFlow for commerce-ready Instagram automation
• Kommo for CRM with Salesbot and broadcasting
• Interakt for flat-priced Instagram plus WhatsApp
• Tidio for no-code flows and unified inbox
• Meta Business Suite for free built-in auto replies

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What makes the best Instagram automation tool?

How we evaluate and test apps

Our best apps roundups are written by humans who spend hours using, testing, and writing about software. We look for official Instagram API support, ease of building automations, analytics, pricing clarity, and integration depth. We consult vendor docs and pricing pages, try features like comment-to-DM, story-mention replies, keyword triggers, and inbox routing, and verify that platforms align with Meta’s policies. We are never paid for placement.

A strong Instagram automation tool should excel in these areas:

• Compliance and channels. Works with Instagram’s Messaging API, supports triggers like comments, story mentions, and keyword DMs, and respects messaging windows. (Facebook Developers)
• Automation builder. Visual flows, quick templates, segmentation, and growth tools tied to posts and stories. (Chatfuel)
• Inbox and collaboration. Unified inbox for DMs, agent handoff, and routing rules across channels. (respond.io)
• Analytics and growth. Track conversions from posts to DMs and run comment-to-DM campaigns. (Hootsuite Help Center)
• Integrations and price. Connects to your stack and offers transparent, scalable pricing. (BotSpace, respond.io)

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The best Instagram automation tools at a glance

Best usage-based option for engaged contacts

BotSpace (Web)

Pros

• Pay for engaged contacts with no markup on Meta fees
• Free plan with 1,000 engaged contacts and shared inbox

Cons

• Additional channels and some AI add-ons billed separately

BotSpace focuses on practical Instagram automation. It supports DM and comment workflows, story replies, unified inbox, broadcasts, and AI add-ons for agent assist and analytics. Pricing is transparent and scales with the number of engaged contacts per month. The Pro plan starts at $15 per month with an estimator for higher volumes. Every plan supports WhatsApp and Instagram. (BotSpace)

Pricing: Free plan available. Pro from $15 per month. Add-ons like AI Agent and AI Copilot are optional. (BotSpace)

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Best Instagram-first DM marketing tool

Manychat (Web, iOS, Android)

Pros

• Built for Instagram DM marketing with flows for comments, DMs, and story interactions
• Scales from free to advanced Pro features

Cons

• Pricing scales with contact volume

Manychat helps you capture leads and answer FAQs at all hours using templates and flow-based builders for Instagram. It supports comment-to-DM and story triggers. Pro starts at $15 per month. (manychat.com)

Pricing: Free plan. Pro from $15 per month. (manychat.com)

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Best for comment-to-DM and templates

Chatfuel (Web)

Pros

• Automates DMs from comments, mentions, and ads
• Ready-made Instagram templates and a simple flow builder

Cons

• Feature access and allowances vary by plan

Chatfuel automates Instagram conversations across post comments, stories, mentions, and direct messages with a no-code builder and CRM features. Business plan pricing for Instagram and Facebook starts around $23.99 per month. (Chatfuel)

Pricing: From about $23.99 per month. (Chatfuel)

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Best multi-channel routing and workflows

respond.io (Web, desktop, mobile)

Pros

• Unified inbox with rules and automation across channels including Instagram
• Clear pricing tiers that scale with contacts

Cons

• Advanced automation features limited on lower tiers

respond.io provides Instagram auto replies, routing, and automation in a central workspace. Plans start at $79 per month. (respond.io)

Pricing: From $79 per month. (respond.io)

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Best for keyword rules and team inbox

Trengo (Web, iOS, Android)

Pros

• Keyword-based Instagram replies and rules
• Collaborative team inbox for IG DMs

Cons

• Pricing can be higher as teams scale

Trengo supports a shared inbox for Instagram and automation rules that help teams collaborate. Public listings show plans from about €125 to €349 per month. (Software Advice, Trengo)

Pricing: From about €125 per month on Essentials. Higher tiers available. (Software Advice)

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Best for commerce-ready Instagram automation

SleekFlow (Web, iOS, Android)

Pros

• Automates replies to post comments and story interactions
• Connects Instagram with social commerce workflows

Cons

• Recent price changes on Pro and Premium plans

SleekFlow offers Instagram channel tools, a unified inbox, and payment-friendly workflows. Pricing updates set Pro at $199 per month and Premium at $399 per month from February 20, 2025. (SleekFlow AI)

Pricing: Pro from $199 per month. Premium $399 per month from Feb 20, 2025. (SleekFlow AI)

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Best CRM with Salesbot and broadcasting

Kommo (Web, iOS, Android)

Pros

• CRM built around messaging apps including Instagram
• Salesbot, broadcasting, and unified inbox

Cons

• Prepaid multi-month billing on most plans

Kommo combines CRM with messaging automation and broadcasting. Plans start at $15 per user per month. (Kommo)

Pricing: From $15 per user per month. (Kommo)

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Best flat-priced Instagram plus WhatsApp

Interakt (Web)

Pros

• Native Instagram and WhatsApp in one inbox
• Flat monthly pricing

Cons

• Some advanced integrations may need workarounds

Interakt provides keyword-based automation and a shared inbox across Instagram and WhatsApp. Pages advertise flat pricing from ₹999 per month with a 14 day trial. (Interakt.shop)

Pricing: From ₹999 per month. Higher bundles available. (Interakt.shop)

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Best no-code flows with unified inbox

Tidio (Web, desktop, mobile)

Pros

• Instagram integration with no-code flows
• Free plan with affordable starter pricing

Cons

• Usage caps push upgrades on higher volumes

Tidio links Instagram to a unified inbox and lets you build automated flows for common questions and handoffs. Pricing shows a free plan and paid tiers starting near $29 per month. (Tidio)

Pricing: Free plan. Paid from around $29 per month. (Tidio)

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Best free native auto replies

Meta Business Suite and Instagram built-in

Pros

• Free instant replies and basic automations
• Official, inside Instagram and Facebook tools

Cons

• Limited compared to dedicated platforms

If you only need simple instant replies or away messages, start with Instagram’s built-in auto replies or Meta Business Suite automations. (Facebook)

Pricing: Free. (Facebook)

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Automate Instagram with BotSpace

The best Instagram automation tool is the one you can implement quickly, use to keep followers engaged, and afford. If you want transparent pricing that tracks only engaged contacts, a shared inbox for your team, and practical DM and comment automations, BotSpace is a strong place to start. There is a free plan to test the basics and Pro starts at $15 per month, with optional AI add-ons when you are ready. (BotSpace)

BotSpace is a no-code automation platform that helps you connect Instagram and WhatsApp into workflows so your brand can move faster. Learn more about how it works. (BotSpace)

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