SMS vs WhatsApp for Business

SMS vs WhatsApp for Business

Jan 31, 2023

Both traditional SMS messaging and WhatsApp, an alternative, will be discussed in this conversation.

Businesses are flocking to text messaging since it has a 98% open rate to communicate with leads for the next sale or to sell to a specific audience.

  • The fact that text messaging is immediate has advantages for businesses.
  • Analytics will offer valuable data about the target audience and potential conversion.
  • These accusations are also becoming more credible as text messaging apps gain popularity.
  • WhatsApp is one of the messaging applications that has grown in popularity.
  • It presently features instant messaging, voice messaging, and video chatting, and it has more than 600 million active users.
  • In light of this, should companies say goodbye to traditional SMS and switch to text messaging apps instead?
  • Both traditional SMS messaging and WhatsApp, an alternative, will be discussed in this conversation.

List of Contents:

  1. Advantages of SMS
  2. Disadvantage of SMS
  3. Advantages of WhatsApp
  4. Disadvantages of WhatsApp

Advantages of SMS

  1. Text messages can be sent and received even without an internet connection.
  2. You may always count on SMS to communicate with others if you are in a remote region with no internet. Without smartphones, SMS remains the primary mode of communication for most people.
  3. You don't need a smartphone if you are not a considerable SMS user and only use it when necessary; a standard mobile phone would do.
  4. Businesses who want to observe how their audience is responding might use SMS systems like SMS Campaign, which can personalise mass messages at a minimal cost and offer important realtime information.

Disadvantage of SMS

  1. Your target audience has grown tired of SMS.
  2. Network fees could be expensive since people would instead send messages for free than pay for them.
  3. Regular text messages have a cost, and you can't send any more texts once your text plan has run out (only applies to individual users tied in with a network price plan)

Advantages of WhatsApp

  1. It costs nothing to download and use WhatsApp.
  2. You can chat with your pals via instant messaging with no additional fees on your monthly payment.
  3. WhatsApp is available to you for as long as you'd like to use it, provided you have an internet connection.
  4. WhatsApp allows you to participate in group chats and send your contacts photographs and videos.

Disadvantages of WhatsApp

  1. You can no longer use WhatsApp if your internet connection is down.
  2. You won't be able to send or receive messages, but soon as you have an internet connection, you will start getting the missed messages.
  3. It is a social networking platform for group conversations and instant messaging with friends and family.
  4. Groups may not want to be used for business purposes since members may wish to opt out of receiving marketing communications.
  5. This can be considered an intrusion. Thus, choosing an SMS service that follows the ICO's and data protection requirements is preferable.
  6. You cannot send personalised messages in bulk.

Final Word

SMS texting would be the recommended method to employ if you want to use text messaging for business.
There are several SMS Platforms available nowadays that provide different services. SMS Campaign is one of them.
With the help of this platform, you will be able to send out bulk SMS messages, customise and plan a text campaign for your audience, and use capabilities like real-time analytics to increase lead conversions.

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