How Tag The Label enhanced shopper experience with guided assistance

With Tag the label

35%
faster support responses
2×
higher product discovery
25%
improvement in cart recovery
Company

Tag the label

https://tagthelabel.in/
Headquarters

India

Industry
Fashion & Apparel
Key features used
AI Upsell
Rex AI agent
AI-Powered Product Recommendation
AI Support Automation

Meet Tag The Label

Tag The Label is a fast-growing women’s fashion brand recognized for its trendy silhouettes, everyday essentials, and global shipping. With frequent new arrivals and a wide product catalog, customers often have questions about sizing, fit, availability, and delivery. As inquiries increased, the team required a scalable solution to assist customers quickly without overwhelming support agents.

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The Challenge: Growing Inquiries Impacting Conversions

As the brand expanded, so did the volume of repetitive questions coming through the website, Instagram, and WhatsApp. Shoppers frequently inquired about size charts, delivery timelines, stock availability, and styling suggestions. Handling these questions manually slowed response times and often caused delays during product launches or restocks. This inefficient process created friction in the buying journey, risking lost sales at the most critical moment—when shoppers were ready to purchase.

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The Solution: An AI-Powered Sales & Support Assistant

BotSpace enabled Tag The Label to deploy an AI shopping assistant that instantly answers customer inquiries, recommends products, and guides shoppers through their journey—all via WhatsApp and website chat. The AI agent accesses real-time product data, suggests outfits, provides sizing guidance, and responds to FAQs within seconds. For more complex queries, it seamlessly transfers the customer to a human agent, ensuring shoppers never feel stuck.

With Shopify integration, the AI agent can highlight best-sellers, trending items, and new arrivals, turning customer browsing into conversions. Additionally, automated follow-ups help recover abandoned carts and maintain shopper engagement long after their initial interaction.

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Results: Faster Responses, Smoother Support, and Higher Conversions

  • Higher conversion rates, driven by real-time sizing help & product suggestions
  • Instant replies, reducing support wait time dramatically
  • More completed orders, thanks to smart follow-ups for abandoned carts
  • 50% lower support workload, with AI handling repetitive questions
  • Improved customer satisfaction, through faster, friendlier experiences

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I really love the botspace dashboard and the service and the features they're providing and the great support from Anmol Garg . Their tech and everything is seamless. Must recommended to all to big and small business.
— Tag the label