WhatsApp has quietly become the highest-converting marketing channel most Shopify stores aren't fully using. With a 98% open rate, 45–60% click-through rates, and the ability to hold real two-way conversations with shoppers, it outperforms email on almost every engagement metric that matters for ecommerce.
But the channel is only as good as the platform powering it. The right WhatsApp marketing app handles everything from broadcast campaigns and abandoned cart recovery to COD verification, chatbot automation, and customer support — all plugged directly into your Shopify data. The wrong one gives you a chat widget and not much else.
We evaluated 8 WhatsApp marketing platforms built for Shopify on what actually matters: automation depth, cart recovery workflows, AI capabilities, integration quality, pricing transparency, and whether the platform can grow with you beyond WhatsApp into voice, Instagram, and SMS.
If you're also evaluating broader conversational AI tools, check out our guides on the best AI voice agents for ecommerce and top Bitespeed alternatives.
Before the rankings, here's what separates a good WhatsApp tool from a great one for Shopify stores:
Deep Shopify integration. The platform should pull real-time order data, customer history, browsing behavior, and cart status directly from Shopify — not just sync contact lists. This powers personalized messages, accurate order notifications, and intelligent segmentation.
Automation that goes beyond broadcasts. Bulk messaging is basic. You need automated flows for abandoned cart recovery, order confirmations, shipping updates, COD verification, review requests, win-back campaigns, and upsell sequences — all triggered by Shopify events.
AI that adds value. In 2026, a chatbot that answers "What are your store hours?" isn't enough. Look for AI that recommends products based on purchase history, handles support queries by pulling live order data, and personalizes messages at scale without your team writing every template.
Multi-channel potential. WhatsApp might be your starting point, but your customers also live on Instagram, SMS, and phone. A platform that lets you expand into these channels from the same dashboard saves you from stitching together multiple tools later.
Pricing that makes sense. Watch for hidden costs: markup on Meta's WhatsApp conversation rates, separate charges for AI features, and per-agent fees that stack up as your team grows.
Best for: Shopify stores that want WhatsApp marketing plus Instagram, voice, and AI support in one platform
Website: bot.space Ratings: 4.7★ on G2 | 5.0★ on Shopify App Store
BotSpace is a conversational AI platform built for ecommerce that covers WhatsApp, Instagram, Voice, Web, and SMS from a single dashboard. It's Built for Shopify certified, an official Meta Business Partner, and serves over 5,000 brands across 40+ countries.
For WhatsApp marketing specifically, BotSpace offers broadcast campaigns, automated abandoned cart recovery, order update notifications, AI-powered customer segmentation, and no-code flow builders. What sets it apart from WhatsApp-only tools is the depth of AI across the platform. Its AI recommends products during live conversations based on browsing and purchase history, identifies upsell opportunities contextually, and handles support queries end-to-end through Rex, its AI agent — pulling real-time order data from Shopify to process returns, track shipments, and manage refunds without human intervention.
The biggest differentiator is that WhatsApp is just one channel in a broader ecosystem. The same platform automates Instagram DMs and comments, deploys AI voice agents for abandoned cart calls, COD verification, and COD-to-prepaid conversion, and handles SMS — all orchestrated from one dashboard. For Shopify brands that will eventually need more than WhatsApp alone, BotSpace means you won't have to migrate to a new platform when that day comes. Pricing starts at $15/month — significantly lower than most alternatives on this list.
Starts at $15/month. Free plan available. No credit card required.
The most complete platform for Shopify stores that want WhatsApp marketing as part of a larger omnichannel strategy. If you know you'll eventually need voice, Instagram, and AI support beyond WhatsApp, starting with BotSpace avoids the pain of migrating later. Read our full review in the Bitespeed alternatives comparison.
Best for: Shopify stores that want deep, plug-and-play WhatsApp chatbot automation
Website: quickreply.ai
QuickReply.ai is a performance-focused WhatsApp marketing platform with one of the deepest libraries of pre-built Shopify automation flows available. The platform offers over 50 ready-made workflows — abandoned cart, upsell, repeat purchase, COD verification, NPS, review collection, and more — that you can deploy without building from scratch.
The AI-powered broadcast personalization sends customized messages based on customer interests and purchase behavior, and the built-in CRM lets you segment customers by RFM, purchase history, AOV, and interaction patterns. Smart revenue attribution tracks conversions and revenue from each campaign and flow, so you can see exactly which messages are driving sales.
The platform integrates well with Shopify, WooCommerce, and Magento, and shows pre-fetched customer and order data directly in the chat panel. Where QuickReply falls short is in channels beyond WhatsApp — there's no voice agent, no Instagram automation, and no email. If WhatsApp chatbot sophistication is your priority, it delivers. If you need omnichannel, you'll need to pair it with other tools.
Starter: $35/month | Standard: $80/month | Plus: $199/month
The best choice if WhatsApp chatbot depth is your top priority. The pre-built flow library saves significant setup time for Shopify stores.
Best for: D2C brands that want to take orders, recover carts, and manage COD flows directly inside WhatsAppWebsite: zoko.io
Zoko powers over 3,000 DTC brands across 70+ countries and is built around the idea that WhatsApp should be a full sales channel, not just a messaging tool. You can sync your Shopify product catalog with WhatsApp, collect orders directly inside the chat, run COD confirmation and COD-to-prepaid flows, and manage customer conversations through a multi-agent inbox.
The platform's strength is in transactional WhatsApp use cases — order collection, cart recovery, shipping updates, and payment flows that happen entirely within WhatsApp. The chatbot builder lets you create automated journeys triggered by store or chat activity, and the broadcast capabilities support targeted marketing campaigns.
Where Zoko is limited is in AI sophistication and channels beyond WhatsApp. The chatbot is rule-based rather than AI-powered, and there's no voice agent or Instagram automation. For Shopify brands in COD-heavy markets who want WhatsApp as a primary sales channel, Zoko is a proven tool.
Plans start from $34.99/month. Higher tiers for more agents and features.
A solid, battle-tested platform for WhatsApp-native selling and COD management. Limited AI and no multi-channel capabilities beyond WhatsApp.
Best for: Small to mid-size Shopify stores that want affordable WhatsApp automation
Website: interakt.shop
Interakt, a Jio Haptik product and official Meta Business Partner, is one of the most established WhatsApp Business API providers in the Indian market. It covers WhatsApp broadcasts, automated cart recovery, order notifications, a shared team inbox, Click-to-WhatsApp ads integration, WhatsApp catalog, and in-chat payment collection.
The platform has been recognized as a leader on G2 and offers multiple pricing tiers designed for businesses of different sizes. For stores whose primary channel is WhatsApp and who want reliable automation without enterprise-level pricing, Interakt delivers the fundamentals well.
The limitation is the same as most WhatsApp-focused tools: no Instagram automation, no AI voice agent, no email marketing. The chatbot capabilities are functional but less sophisticated than QuickReply.ai's pre-built flows. For a focused, affordable WhatsApp tool, it's a strong pick — especially for Indian D2C brands. For broader needs, consider omnichannel alternatives.
Affordable tiers significantly below most competitors. Multiple plans for different business sizes.
A reliable, budget-friendly choice for WhatsApp marketing on Shopify. Limited beyond WhatsApp as a channel.
Best for: Shopify stores that want a polished WhatsApp chat button plus automated marketing flows
Website: Available on Shopify App Store
Dondy goes beyond the typical "floating WhatsApp button" by combining a highly customizable chat widget with AI-powered automation workflows. You get automated WhatsApp flows for order confirmations, shipping updates, abandoned cart recovery, and review requests — all triggered by Shopify events.
The platform also includes an AI chatbot for common questions, live chat for human handoff, and bulk messaging for marketing campaigns. The widget itself is one of the more customizable options available — you can control design, position, pre-filled messages, and display triggers.
Dondy works well for stores that want a visible WhatsApp presence on their storefront combined with solid background automation. It's less suitable for brands needing advanced segmentation, multi-channel campaigns, or AI voice capabilities.
Free plan available for basic widget. Paid plans for automation and marketing features.
A good starting point for stores that want a WhatsApp presence and basic automation. More of a widget-plus-automation tool than a full marketing platform.
Best for: Indian and Southeast Asian Shopify brands dealing with high COD volumes and RTO losses
Website: Available on Shopify App Store
Convertway is built around the specific pain points of COD-heavy ecommerce: abandoned cart recovery, real-time order updates, automated win-back flows, and — most importantly — COD-to-prepaid conversion campaigns via WhatsApp and SMS. For brands where 40-70% of orders are COD, the ability to automatically nudge customers to switch to prepaid before dispatch directly reduces RTO losses and improves cash flow.
The platform also offers an omnichannel inbox covering WhatsApp, Instagram, and email, multi-agent support, and a WhatsApp chat catalog for in-app selling. The RCS (Rich Communication Services) messaging support is a nice forward-looking feature.
Convertway's focus on COD conversion makes it a compelling specialist tool, but it's less comprehensive as a general WhatsApp marketing platform compared to BotSpace or QuickReply.ai. If COD-to-prepaid is your biggest revenue leak, Convertway deserves a close look. If you want to add AI voice agents for COD verification calls as well, consider pairing it with a platform that offers voice.
Plans available on Shopify App Store. Free tier available.
A specialist pick for COD-heavy stores losing money to RTO. Strong in its niche, less comprehensive for general WhatsApp marketing.
Best for: Small ecommerce teams that need a simple omnichannel inbox with WhatsApp marketing
Website: delightchat.io
DelightChat brings WhatsApp, Instagram, Facebook, email, and live chat into one inbox — and it does this without the complexity or pricing of enterprise platforms. For small Shopify teams of 2-5 people who are drowning in scattered conversations, DelightChat brings order to the chaos.
On the WhatsApp marketing side, it offers broadcasts, automated abandoned cart recovery, order tracking notifications, and COD order verification. The interface is clean and designed for teams that want to be productive immediately without a steep learning curve.
DelightChat doesn't offer AI voice agents, advanced AI chatbots, or the depth of marketing automation that larger platforms provide. It's intentionally simpler — and that's its appeal for small teams. Paid plans start at $49/month and offer good value for what you get.
Paid plans start at $49/month.
An honest, affordable option for small teams that need an omnichannel inbox with solid WhatsApp marketing basics.
Best for: Shopify stores setting up WhatsApp Business API for the first time
Website: wati.io
Wati is one of the most recognized WhatsApp Business API providers globally, known for making the initial setup as frictionless as possible. The platform offers a no-code chatbot builder, broadcast messaging, a shared team inbox, automated workflows, and green tick verification support.
For Shopify stores that have never used WhatsApp Business API before, Wati's onboarding experience is among the smoothest available. The interface is beginner-friendly, documentation is solid, and you can be sending your first broadcasts within hours.
The trade-offs are pricing and scale. Wati adds a markup on Meta's WhatsApp conversation rates (reported at around 20% in some markets), which compounds as your message volume grows. AI features and analytics are less developed compared to platforms like BotSpace or QuickReply.ai, and there's no voice agent or Instagram automation. Wati is a good starting point — but you may outgrow it as your brand scales.
Plans start around ₹2,499/month (~$30/month). Markup on WhatsApp conversations applies.
The easiest onramp to WhatsApp Business API. Be aware of conversation markup costs at scale.
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